Business is Magic

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I am not happy about publishing only one post in June, but while not writing I have been very busy mulling over how to make the best use of this space, and all the other spaces I have on the web. Some of you may have seen Jason’s post about the changes at Serpentine Music this summer, to which I would only add that if you want great deals on great music, the albums are going fast so order now!

Serpentine Music was my first business, a start-up back in the home-based business craze of the 1990s. It has been my do-it-yourself MBA, a crash course in music production, publishing, distribution, planning, niche marketing, sales, web design, direct mail, customer service, database management, and small business ownership. Winding it down has taught me a ton about how to carefully assess which pieces of a business should be tossed out for the useful stuff to thrive. Having an objective eye for something that you’ve poured your heart and soul into, and not being afraid to kill things that don’t work—that is tough, and it is also exactly where transformation happens.

This summer I have also undertaken the birth of a new business, Creative Content Coaching, which combines my experience as an educator and writer with everything I have learned about small business, consulting, and building a public presence. Shifting in such a short time from one business model to a completely new one, while not really shifting the essence of what I do at all, has taught me the biggest diy-MBA lesson yet: business is magic.

Allow me to explain. I have spent years helping people understand the spiritual messages in their dreams, while my dreams were advising me to make all sorts of changes in my professional life (which I followed). Eventually, the spiritual and practical streams in dreams merged for me, and I began doing dream seminars for businesses, while clients came to me looking for career guidance in their own dreams. (It is easy to find once you know how to look.)

Similarly, I started this blog on a whim five years ago, mostly to write on spiritual and personal topics. By hanging in there month after month, I’ve built up a large readership, leveraged it into writing for the Huffington Post, and now know more than most business coaches about the different kinds of web-based writing and how to do it well.

Magic is the art of sensing patterns, following the energy, and doing it all while staying centered and tapped into your creativity. What emerges is total transformation. What can also emerge is a very practical application of all that esoteric stuff, a vehicle through which we can use our whole skill set to bring positive change to the greatest number of people, while living by our core values. In other words, a very cool business. I hope to blog more about magic and commerce in the near future, and meanwhile I welcome your thoughts.